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Why Partner with Radio One

India’s only international
radio network

Appeals to premium
listeners - “International Indians”

Globally curated
shows and content

Internationally celebrated
RJs - Ryan Seacrest,Casey Kasem

Strong communities built around
food, music,sports, travel and fitness

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Radio One

Network

  • Fastest growing Contemporary Bollywood  Station
  • No. 1 in Delhi, Mumbai, Bangalore and Kolkata as per RAM
  • Urban, SEC AB Listeners
  • 18-40 yrs, always updated with the latest trends
  • Tie-ups with the latest and most popular songs and movies
  • Exclusive music tie up with 70% of Bollywood
  • Powering the sports and cricket revolution in the country
  • Pioneer of radio dramas - Mahabharata, Ramayana, Jai Bajrangi etc.
  • Strong CSR legacy Impacting 1Lakh+ lives over the last 4 years
  • Only station to be recognized by the PMO thrice for its CSR campaigns
  • Home to the most popular RJs Picture Pandey, Loveguru Rahul Makin, Superwomaniya Stutee and many more
  • A strong digital media presence across various social media platforms
  • India’s first cool retro station
  • Most listened to retro radio station in Mumbai
  • Time Spent Listening of 398 mins as per  RAM
  • Bringing alive the excitement, romance and attitude of the magical eras of 1970s-1990s
  • Urban SEC AB listeners
  • 30-50 yrs , MF, Nostalgia is a significant theme in their lives.
  • For the Lively Gen X & Millennials. Young , Energetic and Classy
  • Pioneer in Celebrity programming
  • Innovative content like Nasha Premier Nights, Nasha Photo Studio rooted in Nostalgia
  • Celeb RJs - Anil Kapoor with Jhakaas Mornings, Shakti Kapoor in Crime Master Gogo Show, Satish Kaushik in the Filmy Calendar Show etc.
  • Popular RJs like  RJ Rohini, RJ Anmol, RJ Peyush, RJ Aakriti & RJ Adaa on social media platforms
  • India’s only differentiated radio network
  • Best International content, interviews, trivia about global celebrities – Delhi, Mumbai & Bangalore
  • SEC A listeners, global, trendy with a strong self-identity
  • 20 – 40yrs, seek high quality lifestyle
  • Community of intelligent and digital savvy audience
  • Curated shows around food, music, sports, travel and fitness
  • Globally celebrated RJs - Ryan Seacrest, Casey Kasem
  • Strong communities built by properties led by Ranveer Singh in Get Some Sun & Rajeev Masand in Platinum Class
  • Only radio station associated with global events like U2 concert, Justin Bieber concert, Sula Fest & Vh1 Supersonic
  • Home to popular RJs like RJ Hrishi K, RJ Annie, RJ Aniket and many more

India's first B2B e-commerce marketplace for syndicated & productised content - www.fabmarket.in

Best-in-class content from one of the largest media companies

1000+ hours of content available across 8 different categories & 10 popular genres

India’s only international radio network

  • India’s only international radio network – Delhi, Mumbai & Bangalore
  • Best International content, interviews, trivia about global celebrities
  • Covering last five decades of the music spectrum – from retro to contemporary

Home to premium listeners

  • Appeals to intelligent, evolved listeners with a global, trendy and unique taste
  • 20 – 40 YO seeking high quality lifestyle who are at par on psychographics with their global counterparts
  • Community of digital savvy and sports enthusiasts audience, cherishing uniqueness in their choices and behavior
Source: Profile Benchmarking Report authored by Nielsen India For Radio One

Globally curated content and shows

  • Curated shows around food, music, sports, travel and fitness
  • Home to popular RJs like RJ Hrishi K, RJ Annie, RJ Aniket and many more
  • Strong communities built by properties led by Ranveer Singh in Get Some Sun & Rajeev Masand in Platinum Class

International associations and collaborations

  • Only radio station associated with global events like U2 concert, Justin Bieber concert, Sula Fest & Vh1 Supersonic
  • Globally celebrated RJs - Ryan Seacrest, Casey Kasem, Brian TellisStrong communities
  • Hosting personalities ranging from international and Indian artists, authors, chefs, industrialists, environmentalists, and several others
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Our Solutions

Client Solutions

"What can we solve for you today” is our motto. Whether it’s story telling, brand salience, top of mind recall, instant sales, ROI or anything that you can muster, you’ve come to right section. Simply leave your thoughts with us and we’ll send across the perfectly baked solution along with the right recipe for execution

RJ Mentions

As the name suggests an “RJ mention” is when a host integrates clients/business content seamlessly into their show to ensure that the key product elements via story telling are passed on to the listeners subtly. RJ mentions help in brand integration and brand saliency over a period of time

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Show Sponsorship

Show Sponsorship helps build continuous “top of mind recall” between the product and the listener. Sponsorship of our radio shows extends this very “top of mind connect” and this leads to “brand saliency” which our team helps you achieve through various permutations and combination over a specific time frame. Show sponsorship extends to brand sampling, brand unboxing and a whole lot more

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Roadblock

Want to ensure that your brand stays forever in our listeners mind for a really long time, then simply consider a “road block”. As the name suggests a road block will ensure that the client is the only one on the radio for a fixed period, thus ensuring complete “top of mind recall” in the shortest span possible. It really helps you plaster the town with your brand

Outdoor Broadcast

Outdoor broadcasts are extensions of your brand on the radio. Through “outdoor broadcasts” listeners and the hosts get straight into action and broadcast  the real picture. “Outdoor broadcasts” are executed on our radio and our social media pages. They can vary from a couple of radio links to  an entire show being broadcast from the clients venue, a product launch, an IT park, a marathon etc the list is endless.

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Contest

Contests ensure that our listeners learn the key elements of your product and also help in product sampling in a fun manner, besides helping you build product loyalty

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Syndicated Radio Shows

Riding on select syndicated radio shows via sponsorship help build in top of mind recall over a period of time. Think famous “toothpaste” brand of yester years or the current Mahindra blues show on Radio one and we will help you ensure that your brand rides on the right show based on your product to derive the right results

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Meet your favourite stars

Do you binge watch Bollywood movies on Weekend?

Does your party playlist start and end with the latest Bollywood track?

Do you live a 100% filmy life?

Then we will give you a chance to meet your favourite stars!

Submit your details and a few lucky ones will get a chance to meet your favourite Bollywood celebrities.

Register Now

Key Properties

International Icon

‘International Icon' - The Biggest International Singing talent Hunt #BornToSing

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Bounce Back Bharat

‘Bounce Back Bharat - Radio’s First Digital Conclave’, an initiative towards supporting nation building and spreading positivity via inspirational stories post the COVID-19 pandemic.The campaign will feature a series of e-conclaves with the who’s who of the Indian corporate world. A stellar lineup of celebs from the world of Bollywood – Vidya Balan, Dia Mirza, Taapsee Pannu, Manoj Bajpai, Sonu Sood, to sports – Gautam Gambhir, Yuvraj Singh are partnering with the activity, along with corporate giants such as Mahindra First Choice, Pizza Hut, LIC, Wildcraft, etc.

Happiness Partner

Radio One has launched ‘Your Happiness Partner’. The initiative aims to support the pandemic-affected small and medium enterprises and help them bounce back faster with the right promotion plan, targeting the right audience. The campaign is live on Radio One channels. The on-air listeners simply have to give a missed call on 01141193322 to partner with the network. Radio One team will call back and help in planning and executing an end to end marketing plan.

Radio Listenership Surges
Amidst Lockdown

During the lockdown India tuned-in to Radio:

  • Total Radio listening time grew by 28% in Urban India
  • 4% Increase in listenership, 51 Mn Listeners in Urban India
  • Average time spent listening to Radio has gone up to 156 Mins
  • Mobile is the preferred mode of listening to Radio
  • Radio is considered to be highly credible for news and information by urban India

Read the complete report

Client Testimonials

Ratan Lal Agarwal

Director
(R R Agarwal Jewellers)

For the last couple of years, 94.3 FM RadioOne has always come up with fresh and innovative ideas to promote my brand. I would like to extend my thanks to 94.3 FM Radio One family for always being a partner in promoting my brand with such enthusiasm and innovation.

Deepak Saluja

Vice President & Head
(UTI)

For over three years, Radio One has helped us build a reliable recall for the UTI Swatantra investor education initiative. We chose RadioOne for their differentiated content offering and the preference amongst both young and key influencer segments. Also, the kind of RJ talent both in terms of their ability to hold meaningful conversations resulting in building the consumer interest and stickiness. We are glad we consciously chose RadioOne as our strategic partner.

Apurva Babbr

Manager Marketing
(WWF India)

Thank you for the support in making Earth Hour 2020 bigger than ever! We are pleased to shared that we broke previous records with an outreach of 540 million in India alone.It was a pleasure sharing the switch-off hour live with RJ Aditi– thank you  team Radio One for featuring us. Look forward to many more campaigns and to driving change!

RITESH KUMAR

Marketing Manager
(Mitsubishi Electronics)

The professionalism and personalized service that we got from Fever is unlike any other Radio we worked with and they made us feel socomfortable. Incredibly trustworthy and high value! On behalf of Mitsubishi Electric India, it is my pleasure to recommend other brandsto work with fever. I couldn't be happier for choosing fever as my promoter on air. From my first meeting to the final step of design andexecution, Fever's team was truly amazing! They showed such care, professionalism, honesty and creativity for everything related to mybrand. Thank you!

Prasenjit Saha

Director — West Bengal
(Monginis)

Our association with Fever network has been extremely fruitful and has added new dimensions in promoting our brand to consumers.During the last year, we have had some exceptional plans from the Fever team and associated with various activities each month —Christmas, ATK and Women’s Day to name a few. With such effective brand promotions, Fever FM has helped enhance our brand valueto a large extent. I would give full marks to Fever FM for being a partner in promoting Monginis as a brand in the most effective way.

SREE LAKSHAMI

Head Branding
(Edicover Group of Hospital, India)

Part of Europe & Health care group, Medicover Hospitals has presencein 13 countries across the world with 100 medical centers, 2500 beds and 2 millionpatients treated every year. Our association with Fever FM has helped us innovateour branding strategies for the maximum reach.

IFTEKHAR AHMED

Vice President Marketing
(iBall India)

To reach out to our potential customers, we have devised and implemented ample of trend setting digital and traditional mediacampaigns recently. Fever FM has been one of the aggregators; their distinctive solutions and meticulous approach towards ourobjective has yielded us good leads and conversions.

GAUTAM TANDON

Head - Marketing
(Ford India)

Ford has been advertising with Radio Nasha from 2017 onwards, we've constantly worked on various integrations and concepts aroundIPL, Ganesh Chaturthi, Classic Wedding and many more. Thanks to Radio Nasha Team for bringing up such innovative partnerships forconsideration to us!

PARESH MISHRA

Sr. VP
(Sales & Marketing Esselworld)

We are committed to enhance our offerings through greater focus on innovation and keep wining citizens' heart. In this endeavor, wethank our partner fever FM 104 who continues to lend support and helps brand fulfill its commitment.

Surya Prakash Reddy

General Manager Marketing
(Atria Convergence Technologies Limited — ACT FIBERNET)

We have associated with Fever FM ever since its inception in Hyderabad. Firstly it was a natural move from our end given the kind ofTGs that the channel was catering to, more so for its innovative content and engaging ideas, which has enabled us to keep coming backagain and again. RJs and the service teams have helped our brand engage well with our target groups and has allowed us to gain strongfoot hold in the markets.

Ravindra Jha

Marketing Head
(Spectrum@Metro)

We have had association with Radio Nasha since 2018. We have constantly worked on various innovative concepts that help us toachieve our target goal. All thanks to Radio Nasha team for bringing up such innovative partnerships for consideration to us. Best wishesto the team!

Ratan Lal Agarwal

Director
(R R Agarwal Jewellers)

For the last couple of years, 94.3 FM Radio One has always come up with fresh and innovative ideas to promote my brand. I would liketo extend my thanks to 94.3 FM Radio One family for always being a partner in promoting my brand with such enthusiasm andinnovation.

Deepak Saluja

Vice president , Head ( Brand, Product , Channel Marketing ) and investor Education
(UTI)

For over three years, Radio One has helped us build a reliable recall for the UTI Swatantra investor education initiative. We chose RadioOne for their differentiated content offering and the preference amongst both young and key influencer segments. Also, the kind of RJtalent both in terms of their ability to hold meaningful conversations resulting in building the consumer interest and stickiness. We areglad we consciously chose Radio One as our strategic partner.

Our Clients

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